HolgerKliem.com

Last night, the O2 Arena in London turned into the epicenter of speed, showbiz, and pure adrenaline. Lights like the Super Bowl, music like the VMAs – and drivers who know how to own a stage just as well as they dominate the track.
Lewis Hamilton, Max Verstappen & Co. went full throttle, Christian Horner’s appearance sparked mixed reactions, and Jack Whitehall stole the show with a mic-drop-worthy performance. The F1 2025 launch wasn’t just a car reveal – it was a statement: This sport knows how to put on a show.

💡 What can we learn from this?
✔️ Emotions sell – Every great sport is built on heroes, rivalries, and storytelling.
✔️ Entertainment wins – The best technology is useless without a killer show.
✔️ Community first – Fans don’t want boring launches; they want an experience.

Of course, there were also critical voices from hardcore motorsport traditionalists. After all, what we saw weren’t the actual new cars, already being prepped for the first test in Bahrain on February 26. Instead, it was all about fresh 2025 liveries – painted on last year’s models.

But let’s be real: this launch was never about aerodynamics. It was an event for a wider audience – including families.

Formula 1 Highlight Video below 👇

www.formula1.com/en/latest/article/highlights-watch-all-the-best-moments-from-the-groundbreaking-f1-75-live.jdFAfUc5lilNDq1B0b5FV