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A Highlight for Drivers, Manufacturers, Teams, Fans, Marketers, Gamers, and Content Creators! 🏁

The FIA World Rally Championship (WRC) kicks off this week with the Rallye Monte Carlo, taking place from January 23 to 26. The iconic event is set to challenge both drivers and their cars in the extreme conditions of the French Alps and Monaco.

With new technical regulations and a switch to Hankook Tire as the official tire supplier, this year’s rally presents one of the biggest challenges yet. Top teams including TOYOTA GAZOO Racing, Hyundai Motor Company, Shell Mobis Team and M-Sport UK Ltd Ford World Rally Team are ready to battle it out.

Why is the Rallye Monte Carlo and the WRC such a standout event, even beyond the racing results?

🔸 Glamour Factor: The Rallye Monte Carlo has long been a symbol of glamour and adventure. First created over a century ago to attract wealthy clientele to Monaco’s casino, it has remained a prestigious fixture in the motorsport world ever since. ServusTV shows the rally on TV in DACH.

🔸 WRC on Social Media: With over 8.5 million followers across its social media channels, the WRC attracts motorsport fans from all corners of the globe. Drivers like Sébastien Ogier, along with other top stars, amplify the excitement, adding hundreds of thousands of followers and bringing even greater attention to the series.

🔸 Gaming: The popular WRC game by Electronic Arts (EA) offers fans and gamers the chance to experience rally thrills from the comfort of their homes – whether on consoles or PCs – diving into their own rally adventures.

🔸 Content Trend Rally: Content creators are leading the charge, streaming high-adrenaline races from state-of-the-art simulators, as they virtually tackle WRC stages. Their videos and streams are magnets for a young, motorsport- and gaming-obsessed community, garnering millions of likes and boosting engagement.

The Rallye Monte Carlo and the WRC are much more than just a motorsport spectacle – they represent a platform for innovation, entertainment, and global engagement.

For brands looking to make an impact in the motorsport arena, this is a golden opportunity to boost visibility and drive meaningful connections.
This isn’t just a race – it’s a must-watch event!

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